At Fivespot, we help companies create brands that are strategically prepared, industry-consistent, and built to scale. We combine our passion for marketing, consumer insight and data to help take your brand to the next level.
What Is Search Engine Optimization?
Search engine optimization, or SEO, is a practice designed to increase organic traffic and leads through improved search engine rankings. Instead of paying for a place at the top of the SERPs, SEO helps you get there naturally, providing the tools necessary to make sure your web presence is always easily noticed, no matter what web users are looking for. In many ways, SEO is a quality control measure, ensuring your site is at the top of its game.
Why Does SEO Matter?
Many businesses are comfortable paying for advertising that generates immediate results, but that’s taking the easy way out. SEO is a long-lasting approach intended to build your reputation, your corporate identity, and your base of customers. Results may not be instantaneous, but work done today will still be relevant tomorrow, creating a lasting impression without a significant investment. Search engines like Google, Yahoo & Bing take results seriously. Websites deemed inferior often drop in the ranks, hurting both your chances of being noticed as well as your perception in the public eye. When your web content isn’t up to par, you may be suffering the consequences without even knowing.