If you own or operate a business with a physical location (or multiple locations), you may already be familiar with Search Engine Optimization (SEO). As there are billions of online searches conducted each day around the world, SEO is vital in helping connect searchers with those local companies that offer the products and services desired.
With competition continually increasing for top positioning on the search results pages, thinking outside the box and implementing strategies that others may be neglecting can prove extremely valuable. It is this particular kind of strategizing that has enabled Fivespot to help clients in a wide range of industries greatly improve their online search presence and increase their customer base and associated revenue.
Ranking for ‘Near Me’ in 2022
One of the areas that our skilled SEO specialists often focus on is optimizing for “near me” / proximity-based searches. Search engines, whether Google, Bing, or otherwise, will most often display local results that are in closest geographic proximity to where the searcher is at. As we have seen consistently through our extensive SEO work, however, this does not mean that other businesses are without recourse. By creating fully optimized Neighborhood Landing Pages, Fivespot is able to position client listings in the same search results determined by the local algorithm.
Creating Neighborhood Landing Pages, Not Just Cities
The results-driven process of creating these Neighborhood Landing Pages is fairly straightforward but immensely powerful. First, you want to put together a list of neighborhoods within your main city. For each product or service-related keyword you’re targeting, the goal is to have separate, fully optimized website pages for all neighborhoods identified. Creating text content (headers and paragraph text) that includes these selected keywords as well as mentions of the specific neighborhood is of the utmost importance. It is also beneficial to incorporate a bit of information on the neighborhood itself as well as links to outside neighborhood-related sources where appropriate.
Metadata, Metadata, and More Metadata
Besides the text content itself, there are some page enhancements that should be added as well. You’ll want to include geo-based metadata for all images on the page, and also make sure to add alt text to these images that mentions the product/service keyword along with the neighborhood. Another important enhancement is implementing a map embed that shows directions from the neighborhood to your brick and mortar location. To assist with conversion optimization (making it more likely that potential customers will make a purchase or contact you to schedule a service after landing on the webpage) it is also essential to have specific calls to action or contact forms toward the top of the page. You want these calls to action and/or forms visible without the user needing to scroll down the page.
If you’re interested in learning more about our effective Neighborhood Landing Page approach and how we can use it to help your business flourish, please request a free consultation or give us a call at (818) 964-0617. No matter the specific type of business you’re in, our highly experienced and knowledgeable team is confident that we can make a true positive impact.
