Digital Marketing for Healthcare & Mental Health Facilities

Fivespot has devised a robust, time-tested methodology for digital marketing that is meant to substantially grow your mental health practitioner’s search positioning, boost valuable traffic directly to your website, and ultimately lead to new patients and referring providers. Whether you are a psychiatrist, psychotherapist, LMFT, or are involved in another type of mental health practice, the Fivespot team has the experience and skill to deliver tangible results.

Our data-driven campaigns generate more patients through your doors.

Website Design & Development

We build HIPAA-compliant websites for mental health professionals and private practices, with built-in integrations to your patient portals and appointment calendars.

Search Engine Optimization

We help drive more prospective patients over to your website with our aggressive search engine strategies.

Social Media Ads

We generate qualified prospective patient leads with powerful, data-driven Facebook & Instagram Ad campaigns.

Reputation Management

Fivespot helps you get more reviews, improve conversion rates and grow your reputation.

Top Rated Healthcare SEO

One of the main parts of our mental health SEO strategy is to make certain that the practice’s information (including name, address, phone number, email address, hours of operation, and website URL) is accurately syndicated across top online directories and data aggregators. In addition to supplying this information to high value directories that cover a wide range of industries, we also provide it to healthcare specific directories as well. If at any point some business information changes, such as a new facility address or phone number, we adjust this information across all directories. Getting listings on Google Business and other directories is a crucial ranking factor, and is quite important in terms of gaining and maintaining Local Map Pack visibility.

A vital part of Search Engine Optimization, backlinks are links from third party websites to one’s own site. One of the reasons why Google, Bing, and other search engines evaluate a website’s backlink profile (quantity and quality) is that these backlinks indicate that the mental health practitioner or practice is being endorsed by those platforms linking back to them. Receiving these signs of approval, or trust signals, over time is therefore extremely valuable for search rankings and visibility. The business directory submissions discussed above are one way to build quality backlinks. Our team also generates helpful backlinks through guest posts, Press Releases, and more.

Mental Health Facility Search Engine Optimization

Having worked with a variety of mental health professionals over the years, we understand that time available not spent seeing patients or clients is quite limited. That is why Fivespot has established a straightforward and efficient onboarding process that enables us to get the information we need without taking up any more of a practitioner’s time than necessary. For the most part, this onboarding includes confirming practice information, getting access to any and all Google Analytics accounts and Google Business Profiles already in place, and obtaining a login for the website if one exists.

While the off-page SEO discussed above plays a significant role in our overall process, a great deal of time and effort is also spent optimizing a variety of components on the website directly. As search engines scan through pages’ code for indexing (displaying on the search results) and ranking, there are specific aspects that are considered to be particularly important. As SEO professionals, our task is to ensure that each aspect is optimized to have the greatest possible positive impact.

How Fivespot Helps Your Healthcare Practice

At the start of our mental health SEO campaign, our team will draw on proven practices to set up:

  • Title tags, meta descriptions, and page URLs
  • Page headlines (headers and subheaders)
  • Keyword placement within text
  • Internal linking (text links that connect pages within a single website)
  • Images (titling, alternative text, geo-specific metadata, file size)
  • Conversion optimization (strategic placement of contact forms and phone numbers)

Our on-page work also involves adding complete structured data markup code (also known as schema) to the practice’s website. The markup itself is a segment of JavaScript that helps search engines to fully understand what the practice is, what mental health services are provided, and where geographically the services take place. Structured data markup is not visible to prospective clients or patients viewing the site. Rather, it is designed to be parsed and evaluated by the search engines directly as they crawl through the page code.

As soon as our SEO specialists have finished the preliminary off-page and on-page optimization, we methodically assess keyword ranking changes over time to ascertain which need further attention. We then craft new pages with fully optimized text content, images, and more to enhance the keyword rankings and boost search engine results page (SERP) visibility. While we begin by making sure that the practice has as solid a presence as possible in the city or cities where its offices are located, we then expand the radius to all surrounding towns and cities that can provide patients or clients. Branching out geographically can be particularly useful for practitioners offering telehealth as distance from office no longer serves as a deterrent.

To help provide the best user experience possible, websites should load as fast as possible regardless of the device being used. Searchers are looking to get the information, resources, and services they need quickly and easily, and will likely leave the website if it takes a while to load. As a mental health practitioner, the last thing you want is to miss out on potential clients or patients because they are dissatisfied with the website experience. If those that land on the website quickly exit out, or spend minimal time there due to the poor performance, there may also be a negative impact on keyword rankings and overall search visibility. That being the case, website loading is something that our SEO specialists pay attention to and remedy if need be.

Why do Doctors partner with Fivespot?

Consistent communication and transparency in our work are essential to what we do on behalf of each client. We believe that we must earn our clients’ trust, and are therefore as transparent as we can be in the tasks we accomplish and the performance reports we supply on a regular basis. The Fivespot team stands behind its work, and no information is ever held back or spun just to be in our favor. We also believe that it is critical to respond appropriately and in a timely fashion to all client communications. Our team never wants a practitioner or practice to feel like they are being ignored or kept in the dark. Anyone we have had the opportunity to work with will attest to the fact that no one is ever treated as just another number. We treat each business with the utmost respect and commitment they deserve throughout our typically long tenure with them.

Performance Monitoring & Reporting

As a means of producing the most outstanding SEO results we can, Fivespot’s SEO specialists continuously assess all available data from Google Analytics, Google Business insights, Google Search Console, and more. Doing so assists us in pinpointing where we should increase our focus while also helping us to figure out if any modifications we’ve made have led to the anticipated effects. From the very beginning, Fivespot has dismissed the “set it and forget it” mindset that other agencies have unfortunately come to rely on. As Search Engine Optimization is a process that evolves over time, our team remains flexible in adjusting and bolstering our plans where required to further client growth.

Ready to drive more prospective patients to your door?

Contact us today for a free digital marketing consultation, and we’ll make it happen for you!