Local Search Engine Marketing for Wedding Venues
A central facet of our overall SEO approach for indoor and outdoor wedding venues is making certain that the business information (name, address, phone number, email address, website URL, hours of operation, etc.) is added to all of the high-value online directories and data aggregators. Our team does an exceptional job of ensuring that the venue’s information is accurate and complete across the board. If any of the information changes, we make updates on all directories to maintain consistency. We put a great deal of time and effort into these directory submissions because they play a major role in the search engines’ ranking algorithms. Having a robust directory profile and a fully optimized Google Business listing can go a long way in helping the venue secure top placement in the prominent, attention-grabbing Local Map Pack.
Submitting business information to directories is a highly useful way to produce backlinks, which are links to one’s website from third party websites. Part of the reason why backlinks are so valuable is that they serve as a kind of “trust signal”. When evaluating web pages for indexing (adding to the search results) and ranking purposes, search engines take such trust signals into account. Google and the other online search services are designed to promote/recommend pages that are deemed trustworthy and authoritative. As such the more trust signals a site has, the more it may benefit when it comes to rankings. To help generate as many quality backlinks as we can over time, we also make use of guest posts, optimized YouTube videos, and press releases.