Client: Fence Factory Rentals

Problem: Lack of clear direction from previous agency, marketing focused on one location (out of 6), search results overtaken by competitors.

Solutions: Website Management, SEO, Social Media Marketing, Advertising, Email Marketing, Brand Management

Event Factory Rentals is a newer division of Fence Factory and Fence Factory Rentals with locations in Atascadero, Fresno, and Ventura. They specialize in temporary chain-link, vinyl and iron fencing, luxury toilet trailers, and portable toilet rentals for event organizers and businesses throughout Central and Southern California. The company is well-equipped to help their customers with any kind of event they can think up, from formal intimate gatherings and casual events to large-scale sporting events and concerts.

The Process

By using keyword comprised of all services provided and local cities, areas and zip codes, we created a cross-channel SEO+SEM campaign designed to increase conversions and clickthroughs.

  • Converted website to WordPress
  • Working with management at each location to work towards goals
  • Engaged in social media advertising campaign targeting people who are recently engaged, that are planning an outdoor wedding
  • Aggressive SEO campaign reaching all 6 locations and all cities surrounding in 15-20 mile radius

The Result

The client made significant gains in both search presence and patient conversions in 2019, when compared to the previous year.

  • 200+ leads per month
  • 150+ phone calls per month
  • 30+ leads generated from ad campaign per month
  • Dominative entity for any fence & toilet rentals in central and Southern California