About

Client: Calabasas Behavioral Health

Problem: Lack of online visibility for services provided, overshadowed by competitors,  agency not putting enough importance on the brand.

Solutions: Local SEO, SEM, Social Media Marketing, Email Marketing

Calabasas Behavioral Health provides the latest and highest level of behavioral healthcare for their patients and their entire families. CBH has treatment options available for children, adolescents, and adults, ranging from therapy and psychiatry to their new state of the art Transcranial Magnetic Stimulation therapy (TMS). Practicing out of Calabasas, Simi Valley, and Thousand Oaks, they are conveniently located to provide these kinds of services to people that take advantage of them the most.

The Process

By using keyword comprised of all services provided and local cities, areas and zip codes, we created a cross-channel SEO+SEM campaign designed to increase conversions and clickthroughs.

  • Syndicated business information for all locations across the top healthcare directories.
  • Appended optimized page content to the website to increase organic search opportunities.
  • Built backlinks from various authority websites, including directories, guest post blogs and press release syndications.
  • Split-test a pay-per-click campaign, separated by specific symptoms the potential patient is showing, including dynamic landing pages and dynamic ad groups.
  • Organized local events through effective email and social media outreach.
  • Segmented form fill leads by patient type to analyze per-service lead volume.

The Result

The client made significant gains in both search presence and patient conversions in 2019, when compared to the previous year.

  • 3,827 Phone Leads
  • 4,300 Monthly Local Search Impressions
  • #1 – #3 Organic Rankings for cities within 15 mile radius

Conclusion

Growing a healthcare practice online requires a strong presence in local directories, ensuring your business contact information is kept up to date, and that potential patients are able to find both your practice and your doctors.

It’s important to have a strong search engine presence in your local area and beyond, as to ensure you are reaching more than just your backyard. Patients are not only looking for a healthcare center, they are reading reviews on the doctors and the practice as a whole.