In 2009 businesses started investing their money heavily in digital marketing strategies that would allow them to get more visibility in the digital realm. Since then, the spending has not stopped, nor has it slowed. In fact, back in 2009 when Facebook was still a privately held company, it is estimated that they brought in approximately $700 Million in revenue. In the 4th quarter of 2019, Facebook reported a total revenue of $21.08 Billion, most of which was generated through advertising, after they reported 7 million active advertisers in the 3rd quarter.
Along with Facebook, many other platforms have become prevalent in the modern digital age including Twitter, Instagram, LinkedIn, and many directory sites such as Yelp. Along with this diversification comes the challenge of deciding where to allocate your resources as a business, and how to maximize your strategy for monetization. With so many different options available to you and a huge variety of digital strategies, it is easy to get lost in the crossfire.
Here are some suggestions for you to differentiate yourself from your competitors online:
• Identifying if you require active or passive strategy.
• Optimizing your website for search engines to maximize the probability of people finding your brand when they are looking online for the services that you and your company provide.
• Reputation management, monitoring brand mentions, and responding to all reviews.
• Looking for ways to reach out to current clients for upselling opportunities.
Over the years, Fivespot Digital Marketing has pinpointed ways that you and your business can stand out amidst a saturated digital market and maximize your revenue streams. The experienced production team at our agency can help you do all of this and bring your business out of obscurity while generating an abundance of qualified leads.
When you are looking to bring your company into the digital age and find your way to the top of the field and stay there, you need a team who knows what they are doing and are experienced enough to navigate this new arena. Whether you are looking for surface level advice on where to take your company, or you are looking for someone to do a complete overhaul of your website and social strategy, Fivespot Digital Marketing is here to help you and your team. Simply pick up the phone to start a conversation with us today and we can point you in the right direction.
