Industry: Healthcare > Mental Health Clinic
Business Type: Local Business (1 location in Las Vegas, Nevada)
Delve Psychiatry is a mental health practice specializing in TMS Therapy, Ketamine Therapy, Medication Management, and Psychotherapy. The clinic serves a diverse clientele seeking innovative and effective psychiatric care. Despite its expertise and reputation, Delve Psychiatry faced challenges in gaining local online visibility and attracting a steady stream of new patients.
The Challenge
When Delve Psychiatry approached Fivespot Marketing, they struggled with:
❌ Low Online Visibility – Despite offering specialized treatments, their website lacked strong rankings on Google for high-value, localized search terms.
❌ Limited Lead Generation – The clinic was receiving minimal inbound calls and appointment requests due to poor search engine presence.
❌ Competitive Market – The mental health industry is highly competitive, with national telehealth providers and local competitors dominating search rankings.
❌ Website and Content Gaps – The existing website lacked structured content for SEO and had minimal local optimization.
Our Solution
To increase Delve Psychiatry’s digital presence, improve local search rankings, and attract more patients, Fivespot Marketing executed a high-impact SEO and content-driven strategy that focused on local search dominance, patient engagement, and long-term authority building.
1️⃣ Local SEO & On-Page Optimization
We conducted a full-scale SEO audit and implemented on-page optimizations to improve search rankings, user experience, and local visibility.
- Comprehensive SEO Audit & Technical Enhancements – Identified structural gaps, content opportunities, and technical SEO fixes to strengthen site performance.
- Strategic Internal Linking & Metadata Optimization – Improved keyword relevance across service pages by implementing an internal linking framework and optimizing metadata, headers, and page speed.
- Location-Specific Landing Pages – Developed geo-targeted pages optimized for high-intent searches like:
- “TMS Therapy in [City]”
- “Ketamine Therapy Near Me”
- “Psychiatric Care for Anxiety in [City]”
2️⃣ Google Business Profile & Reputation Management
Since local searches drive patient inquiries, we optimized and actively managed Delve Psychiatry’s Google Business Profile (GBP) to ensure maximum search visibility and engagement.
- GBP Optimization & Local Ranking Boost – Ensured proper categorization, keyword-rich descriptions, and photo updates to increase profile interactions.
- Ongoing GBP Management & Engagement – Conducted monthly audits to improve profile performance, respond to patient inquiries, and update Q&A sections.
- Review Generation Strategy – Implemented automated review requests to encourage patient testimonials, boosting trust, credibility, and rankings in local search results.
3️⃣ Strategic Content Development
To establish Delve Psychiatry as a trusted authority in mental health, we launched an SEO-focused content marketing strategy targeting high-value psychiatric services.
- Targeted Blog & Resource Content – Developed in-depth articles and FAQs focused on:
- TMS Therapy & its benefits for depression treatment
- Ketamine Therapy for anxiety & PTSD
- General psychiatric care & patient education
- Schema Markup for Enhanced Search Visibility – Applied structured data markup to improve Google’s understanding of services, increasing visibility in AI-generated search results.
4️⃣ Press Releases & Authority Building
We executed an outreach and authority-building strategy to increase Delve Psychiatry’s credibility in the mental health space.
- Press Releases on Cutting-Edge Treatments – Published newsworthy articles highlighting Delve’s innovative mental health solutions and success stories.
- High-Authority Backlink Strategy – Secured mentions in medical directories and psychiatric platforms, strengthening domain authority and search rankings.
5️⃣ Performance Tracking & Continuous Optimization
To ensure long-term SEO growth and measurable ROI, we implemented advanced tracking and reporting.
- Google Analytics & Search Console Setup – Monitored real-time traffic, keyword rankings, and conversions.
- Call Tracking & Lead Attribution – Implemented tracking for inbound patient calls and lead form submissions, providing data-driven insights into conversion trends.
- Monthly Performance Reports & Strategy Adjustments – Provided ongoing optimizations to adapt to search trends, patient behavior, and competitive shifts.
The Results
The impact of our campaign was substantial thus far, with measurable improvements in key performance areas.
✅ Local SEO Domination – Google Business Profile impressions surged +170% within 6 months, significantly increasing call volume and appointment bookings.
✅ Keyword Ranking Success – Service-related keywords such as “TMS Therapy [City]” and “Ketamine Therapy Near Me” moved from pages 3-5 to the top 3 positions on Google.
✅ Traffic Growth – Organic website traffic grew by 220% in under a year, driving a consistent influx of new patient inquiries.
✅ Enhanced Brand Credibility – A 43% increase in patient reviews on Google, further solidifying Delve Psychiatry as a trusted mental health provider.
✅ Improved Conversion Rate – Contact form submissions and direct calls increased by over 130%, leading to a steady flow of new patient appointments.
Final Impact
Through strategic SEO, content marketing, GBP management, and authority-building efforts, Delve Psychiatry increased patient inquiries, improved local rankings, and positioned itself as a leader in advanced mental health treatments.