Industry: Home Services → Home Remodeling (Kitchen, Bathroom, Basement)
Business Type: Local Business (2 Locations: Sterling & Leesburg, VA)
Abbey Design & Remodel specializes in high-end kitchen, bathroom, and basement renovations. As a premium remodeling contractor serving affluent neighborhoods in Northern Virginia, their challenge was enhancing their online visibility and brand authority to attract more high-value clients.
The Challenge
❌ A Limiting Website & SEO Roadblocks – Abbey initially operated on a cookie-cutter dealer site provided by Abbey Carpet & Flooring, which lacked customization, SEO capabilities, and an efficient CMS. Their templated platform made even simple SEO changes a slow, manual process requiring corporate approval, often delaying implementation by weeks.
❌ Lack of SEO Authority & Local Search Coverage – Despite their reputation, Abbey struggled with organic rankings beyond basic “carpet & flooring” searches. Their remodeling services—kitchen, bathroom, and basement renovations—were underrepresented in search results, limiting their reach in high-value areas.
❌ Low Social Media Engagement & Limited Local Awareness – While their social media accounts showcased stunning remodels, their Instagram and Facebook engagement remained stagnant. Their Instagram had fewer than 1,000 followers, and their content wasn’t reaching the right audience.
❌ Inefficient Lead Generation from Paid Ads – Their Google Ads and Meta campaigns were under-optimized, leading to higher acquisition costs and lower conversion rates. They needed a complete digital marketing overhaul to align their brand with their high-end services.
Our Solution
To elevate Abbey Design & Remodel’s digital presence, increase lead flow, and drive high-value remodeling projects, Fivespot Marketing executed a full-scale digital marketing strategy focused on website performance, local SEO dominance, social engagement, and paid advertising efficiency.
1️⃣ High-Converting Website Design & Development
We built a custom, independent website designed to visually showcase Abbey’s high-end remodeling projects while ensuring SEO strength, fast load times, and conversion-focused UX.
- Modern, High-Impact Design – Crafted a visually stunning website featuring luxury project imagery, videos, and interactive elements to engage high-intent homeowners.
- SEO-Optimized Service Pages – Developed dedicated service pages covering kitchen, bathroom, and basement remodeling across 70+ local neighborhoods, ensuring broad search visibility.
- Conversion-Focused Site Structure – Designed a fast-loading, mobile-optimized framework with clear CTAs, lead capture forms, and structured navigation to drive more consultation requests.
2️⃣ Aggressive Local Search Engine Domination
With full control over their new website, we launched a high-impact, multi-location SEO campaign targeting high-intent remodeling searches.
- Multi-Layered Local SEO Strategy – Developed geo-targeted landing pages to rank Abbey Design & Remodel in every service area within a 30-mile radius.
- Advanced Schema & Local Search Enhancements – Implemented structured microdata markup to improve Google’s understanding of their services, increasing rankings in local pack & organic search.
- Authority-Building & Citation Strategy – Strengthened local SEO signals with high-authority citations, backlinks, and listing optimizations across home improvement directories and Google Business Profile.
3️⃣ Targeted Instagram Growth & Retargeting Strategy
To expand Abbey’s reach among high-income homeowners, we executed a hyper-local Instagram engagement campaign combined with a strategic retargeting funnel.
- Localized Instagram Targeting – Manually engaged with competitor audiences, affluent homeowners, and in-market prospects, growing their Instagram following by 70% within months.
- Retargeting & Custom Audiences – Developed remarketing campaigns targeting users who interacted with social content, visited the website, or engaged with ads, ensuring repeat exposure and lead nurturing.
4️⃣ Google & Meta Ads Overhaul
To reduce wasted ad spend and improve lead quality, we completely restructured Abbey’s paid advertising campaigns, refining targeting, messaging, and landing page performance.
- Geo-Targeted Google Ads & Landing Pages – Created conversion-optimized PPC campaigns with high-intent keyword targeting, reducing Cost Per Acquisition (CPA) by 28%.
- Refined Meta Advertising Strategy – Developed laser-focused paid social campaigns tailored to homeowners in Abbey’s ideal service areas, generating high-quality remodeling leads.
- Data-Driven Ad Performance Tracking – Implemented conversion tracking systems to attribute leads directly to paid campaigns, optimizing budget allocation for maximum ROI.
5️⃣ Evergreen Social Media Content Strategy
To build long-term brand credibility and increase organic engagement, our creative content team developed a consistent content strategy highlighting Abbey’s high-end remodeling projects.
- Biweekly Video Showcases – Created professional video slideshows featuring completed remodels, time-lapse renovations, and client testimonials, increasing engagement and driving traffic back to the website.
- SEO-Optimized Blog Content & Industry Features – Published strategic home remodeling content to educate homeowners, establish authority, and support organic search rankings.
The Results
Website & SEO Performance
- 38,000+ page views since launch
- 278 phone calls tracked
- 600+ remodeling-related keywords ranking on Page 1 of Google
- Expanded ranking footprint across Northern Virginia
Google Business Profile Success
- Sterling Location – 17,000 profile impressions, 183 calls, 888 direction requests
- Leesburg Location – 7,549 profile impressions, 49 calls, 622 direction requests
- Top searches driving traffic include “kitchen remodeling,” “bathroom renovation near me,” “home addition remodeling”
Paid Advertising Impact
- Google Ads – 1,968 high-intent clicks with an improved 5% CTR
- $29 per lead acquisition cost – Optimized for high-value remodeling clients
- Meta Ads – 27 hard leads generated, 31 direct phone calls
Social Media Growth & Brand Awareness
- +715 new followers (from 1,000 to 1,715)
- Engaging video content now driving measurable website traffic
- Retargeting ads on Meta are consistently bringing back warm leads
The Transformation
Through a custom website, aggressive SEO, paid media, and targeted social growth, Abbey Design & Remodel has become the dominant high-end remodeling brand in Northern Virginia.