Industry: Home Services → Water Damage Removal & Flood Cleanup
Business Type: Local Business (1 location in Colton, CA)
Inland Water Damage provides fast, professional water damage restoration and cleanup services across Colton, CA, and surrounding areas. With a deep understanding of emergency response and property restoration, they focus on delivering high-quality remediation for flood damage, mold inspection, sewage cleanup, and more.
The Challenge
The owner of Inland Water Damage, Jose Peña, had previously worked with Fivespot a decade ago when he started his first plumbing company. Our SEO efforts at the time helped him grow so successfully that he later purchased a Roto-Rooter franchise, which required him to use the corporate marketing team—forcing him to part ways with us.
Years later, Jose reached out to Fivespot again, now launching a new independent water damage restoration business. He needed everything from the ground up:
✅ A brand identity separate from his plumbing background
✅ A high-performance website optimized for local searches
✅ A strong online presence to rank against larger competitors
✅ Targeted SEO strategies to dominate search results in the Inland Empire
With water damage services being an urgent need for homeowners, speed and visibility were key to positioning Inland Water Damage as the go-to solution in the region.
Our Solution
To establish Inland Water Damage as a market leader, we implemented an aggressive Website Development & Local SEO strategy.
1️⃣ Website Design & Development
- Built a fully customized WordPress website designed for flexibility, speed, and conversion.
- Created core service pages for primary offerings, including flood restoration, mold remediation, sewage cleanup, and water extraction.
- Integrated high-converting landing pages to capture leads and emergency service requests.
- Used a mix of portfolio and stock imagery to showcase services while the client built real project visuals.
2️⃣ Local SEO Domination
- Developed a geo-targeted content strategy, optimizing pages for 13 major cities in the Inland Empire + 8 neighborhoods in Colton.
- Implemented keyword clustering for key service-related terms like “water damage restoration near me” and “emergency flood cleanup.”
- Built structured schema markup to enhance visibility in Google’s Generative AI search results and voice search queries.
- Created an ongoing content expansion plan, rolling out new optimized page sets every biweekly to strengthen rankings and local dominance.
3️⃣ Google Business Profile (GBP) Optimization
- Fully optimized Google Business Profile for local pack visibility.
- Implemented citation building and NAP consistency (Name, Address, Phone) across Google, Bing, Yelp, and local directories.
- Monitored GBP insights and review management to increase credibility and engagement.
The Results
Google Analytics Insights
- 220 total monthly users, with a steady increase in organic traffic.
- 486 page views and 305 total sessions.
- 129 engaged sessions with 82 organic visitors in the past 30 days.
Google Search Console
- 17.5K total impressions, signaling strong visibility in search results.
- 360 total ranking keywords, with 66 in the Top 10.
- Average position improved to #8 for primary target keywords.
- “Water restoration” ranking #5 with 216 impressions and 1 click (growing rapidly).
Google Business Profile Engagement
- 878 total impressions in local searches.
- 64 website clicks and 236 direction requests—a strong local conversion rate.
- 13 direct call clicks from high-intent customers needing urgent service.
- Mobile search dominates activity, showing peak engagement via Google Maps.
Keyword Rank Performance
- 85 tracked keywords, with 66 ranking in the Top 10.
- Organic ranking gains despite being a newly launched website.
- GMB metrics outperform industry averages, boosting local pack dominance.
Conclusion
Within just a few months, Fivespot helped Inland Water Damage build a fully optimized digital presence, allowing them to compete with top-tier water damage restoration companies. By executing a high-impact SEO & Local Search strategy, we positioned them as a trusted leader in Colton, CA, and the broader Inland Empire.