Industry: Construction → Fence Rentals, Portable Toilets & Event Rentals
Business Type: Local Business (6 Locations throughout California)
Fence Factory is a premier fencing materials supplier and installer serving both residential and commercial clients. They provide high-quality fencing solutions, including wood, vinyl, chain link, and iron fencing. With multiple locations, their goal was to improve their online visibility, increase inbound leads, and strengthen brand recognition across their service areas.
The Challenge
Fence Factory reached out to us with a pressing issue—they were not generating enough leads for their rentals division, particularly Fence Factory Rentals and Event Factory Rentals. Their previous agency was burning ad spend without delivering consistent conversions, and their cost per lead was skyrocketing.
❌ Over-Reliance on Paid Ads – The agency focused only on paid ads, which became more expensive every month with diminishing returns.
❌ Lack of Attribution & Transparency – The client had no way of tracking where leads were coming from, lead quality, or actual ROI on ad spend.
❌ Limited Local Presence – Outside of their immediate service areas, Fence Factory Rentals & Event Factory Rentals were virtually unknown. Their visibility in high-value markets (like Atascadero, which is a hotspot for outdoor weddings and festivals) was minimal.
❌ Website Limitations – Their previous agency’s custom-built websites were hard-coded and didn’t allow for proper SEO optimization or flexibility.
Fence Factory needed a way to branch out of obscurity, maximize their organic presence, and reduce dependency on expensive paid ads—without losing lead volume.
Our Solution
Fivespot developed an aggressive, multi-location SEO strategy while restructuring their web presence, business listings, and organic lead generation efforts.
1️⃣ Multi-Location SEO Strategy
Instead of treating Fence Factory Corporation as a single entity, we implemented individual SEO strategies for each division (Fence Factory Rentals & Event Factory Rentals) to ensure maximum search visibility.
- Dedicated Local SEO for Each Business Division – Developed separate optimization strategies for Fence Factory Rentals (construction-focused) and Event Factory Rentals (wedding & event-focused).
- Individual Google Business Profiles – Created and optimized 6 business listings, ensuring each location had a unique, high-authority presence in Google Maps and local search.
- Citations & Backlink Building – Strengthened domain authority with hundreds of structured citations across high-impact directory listings (Google, Bing, Yelp, HomeAdvisor, WeddingWire, etc.)
2️⃣ Website Overhaul & Migration
A website rebuild and restructuring was necessary to ensure scalability, mobile performance, and SEO strength.
- WordPress Migration for Event Factory Rentals – Rebuilt the entire website, ensuring it was fully mobile-responsive, SEO-friendly, and designed for lead generation.
- Site Structure Optimization for Fence Factory Rentals – Reorganized content & navigation for better UX, improving site performance and local search rankings.
- Conversion Rate Optimization – Implemented stronger CTAs, improved lead capture forms, and optimized landing pages to drive higher inquiry rates.
3️⃣ Targeted SEO Content Expansion
We launched an aggressive, location-based SEO content strategy to capture search traffic across multiple industries and service areas.
- 1,000+ Geo-Optimized Landing Pages – Built pages targeting local service areas around Ventura, Atascadero, and Fresno, ensuring Fence Factory appeared for high-intent searches.
- Comprehensive Keyword Expansion – Developed a keyword roadmap targeting:
- Primary terms (e.g., “Fence Rentals in [City]”)
- Event-specific queries (e.g., “Portable Toilets for Outdoor Weddings”)
- Construction-specific searches (e.g., “Temporary Fencing for Commercial Projects”)
- Industry-Specific Content Strategy – Tailored B2B and consumer-facing SEO to ensure #1 rankings for both event rentals and construction services.
4️⃣ Schema Markup & Local SEO Enhancements
To improve Google’s understanding of Fence Factory’s services, we implemented structured data and enhanced local SEO efforts.
- Advanced Schema Markup – Integrated Local Business Schema, Product Schema, and FAQ Schema across all major pages.
- NAP Consistency & Geo-Signal Optimization – Standardized Name, Address, and Phone Number (NAP) data across Google, citations, and internal pages for maximum ranking strength.
- Google Maps & Local Pack Boosting – Optimized on-page local signals to enhance visibility in Google’s 3-pack rankings for service-based searches.
5️⃣ Reduction in Paid Ad Dependency
With SEO delivering a consistent flow of organic leads, we gradually reduced paid ad spend, allowing Fence Factory to save six figures annually while increasing conversions through organic search.
- Shifted from PPC reliance to sustainable SEO growth
- Increased organic traffic by hundreds of high-intent search queries
- Maintained lead volume with lower customer acquisition costs (CAC)
The Results
🚀 3,000+ Keywords in Top 5 Google Rankings
Fence Factory Rentals and Event Factory Rentals dominate local search across construction, festival, and event rental queries.
📈 Explosive Website Growth
Daily inquiries and trackable phone calls skyrocketed, outperforming their paid campaigns from the previous agency.
📍 Expanded Market Reach
Their SEO dominance allowed them to target markets beyond their original service area, including high-value regions like Sacramento, where they now rank #1 organically.
💰 Zero Reliance on Paid Ads
Fence Factory completely stopped running paid ads and now relies 100% on SEO-driven leads, saving six figures annually.
🎯 High-Value Client Acquisition
Major event coordinators discovered Fence Factory Rentals organically, leading to significant new contracts for large-scale events.
🔁 Scalability & Replication
Due to the success of this strategy, Fence Factory expanded the same approach to two sister companies, Vinyl Craft & PSS Overhead Doors.
Fence Factory eliminated dependency on paid ads, expanded into new markets, and transformed into an organic search powerhouse with Fivespot’s SEO & local marketing strategy.
🚀 Want to replicate this success for your business?
Let’s talk. Get in touch today.