Industry: Construction > Fencing > Vinyl Fencing
Business Type: Local Business (1 location in Ventura County, serving the entire state)
Vinyl Craft is a leading provider of high-quality vinyl fencing and custom gates for residential and commercial projects. The company offers a vast selection of fencing solutions, including privacy, picket, and ranch rail fences, all designed for durability and backed by manufacturer warranties. Vinyl Craft’s expert team also specializes in custom fabrication, ensuring that customers receive tailored solutions that match their project needs. Whether working with contractors, HOAs, landscapers, or homeowners, Vinyl Craft delivers low-maintenance, precision-crafted fencing with a commitment to exceptional service.
The Challenge
Vinyl Craft had a strong reputation in the industry but struggled with online visibility and lead generation. Key challenges included:
❌ Limited rankings for core vinyl fencing-related search terms.
❌ Inconsistent and incomplete local business listings across platforms like Google Business Profile (GBP), Yext, and other citation directories.
❌ A website lacking a proper SEO structure, leading to poor organic traffic and a subpar user experience.
❌ No targeted content strategy, missing out on key location-based searches.
❌ Minimal engagement and activity on GBP, failing to capture potential leads from Google Maps and local search.
❌ Lack of a clear strategy to differentiate B2B clients (contractors, HOAs, landscapers) from individual homeowners.
❌ An outdated website contact form that caused confusion for potential customers.
Since Vinyl Craft is a sister company of Fence Factory (another Fivespot partner), they recognized the success of our digital strategy for Fence Factory and wanted us to replicate the same high-impact approach for their brand.
Our Solution
To increase Vinyl Craft’s search visibility, attract high-value B2B and B2C leads, and drive sustainable growth, Fivespot Marketing executed a multi-layered strategy focusing on SEO, local optimization, content expansion, and targeted outreach.
1️⃣ SEO Overhaul & On-Page Optimization
We revamped Vinyl Craft’s website to enhance crawlability, user experience, and search rankings for high-intent industry keywords.
- Metadata & Technical SEO Enhancements – Optimized title tags, meta descriptions, alt tags, and structured internal linking to improve site structure and search relevance.
- Sitewide SEO Optimization – Ensured faster load times, mobile responsiveness, and schema markup implementation for improved indexation and user experience.
2️⃣ Local SEO & Citation Management
Since local presence is crucial for contractors and homeowners searching for vinyl fencing solutions, we strengthened Vinyl Craft’s Google Business Profile (GBP) and directory listings.
- Google Business Profile Optimization – Optimized business categories, service descriptions, and FAQs while establishing a Google Posts schedule to increase engagement.
- Local Citation Expansion – Updated and standardized listings across Google, Yext, and niche directories, improving authority and local rankings.
3️⃣ Content Expansion & Targeted Landing Pages
We developed high-value, SEO-driven content to capture B2B and B2C search intent, ensuring Vinyl Craft ranked for top industry-related queries.
Geo-Targeted Service Pages – Created and optimized pages for searches like:
- Vinyl Fencing Near [City]
- HOA Vinyl Fencing Near [City]
- Wholesale Vinyl Fencing Near [City]
Industry-Specific B2B Landing Pages – Developed dedicated pages for:
- Contractors seeking bulk vinyl fencing
- HOA property managers needing long-term fencing solutions
- Landscapers looking for wholesale vinyl fencing supplies
4️⃣ Email Marketing & B2B Lead Outreach
To expand Vinyl Craft’s contractor and bulk sales pipeline, we launched targeted email campaigns focused on high-value business prospects.
- Strategic B2B Email Campaigns – Developed personalized outreach campaigns for:
- Home builders & construction firms needing bulk vinyl fencing
- Contractors seeking long-term supply partnerships
- HOA communities planning large-scale fencing projects
- Lead Nurturing & Follow-Up Sequences – Implemented automated email workflows to engage, educate, and convert business prospects.
5️⃣ Website Conversion Optimization & Lead Segmentation
A clear distinction between B2B and B2C inquiries was essential to streamlining conversions and improving the user journey.
- Optimized Website Forms & Lead Flow – Redesigned inquiry forms to separate bulk order requests from homeowner consultations.
- Improved User Experience for B2C & B2B Segments – Implemented custom CTAs and landing pages tailored to each audience type.
6️⃣ Competitive Research & Keyword Strategy
To ensure Vinyl Craft remained ahead of competitors, we conducted in-depth market research and refined our SEO approach.
- Keyword Expansion & Refinement – Used Ahrefs, Google Search Console, and competitor analysis to identify new ranking opportunities.
- Industry-Specific SEO Strategy – Focused on high-converting search terms related to wholesale vinyl fencing, bulk orders, and contractor partnerships.
7️⃣ Performance Tracking & Ongoing Optimization
Sustaining long-term SEO growth required continuous monitoring and strategic adjustments based on data insights.
- Rank Tracking & Local Performance Monitoring – Tracked keyword movement, engagement metrics, and search visibility.
- Data-Driven Optimization – Made ongoing adjustments to content, technical SEO, and ad spend allocations to maximize lead generation.
The Results
Our strategic execution led to a significant digital transformation for Vinyl Craft, driving impressive performance metrics across all major platforms.
Website Metrics
📈 +36% Increase in Website Engagement – Sessions rose to 22.97K, with engaged sessions up 36% to 16.31K.
📌 Direct Traffic Leads – 13.18K users visited directly, showcasing strong brand recognition.
📊 Fluctuations & Peaks – Daily and seasonal traffic trends indicated sustained high user interaction.
Google Metrics
🔍 +211% Increase in Organic Traffic – Traffic surged to 6,318 visits.
📢 +230% Growth in Impressions – Search visibility expanded to 975,870 total impressions.
📌 Top-Performing Keywords – “Vinyl Fencing Near Me” and “Vinyl Fencing” drove significant traffic, securing top-ranking positions.
Google Business Profile Metrics
📌 7,047 Total Impressions – A major increase in local search visibility.
📈 +644 Website Clicks – Direct traffic to the website from GBP increased.
📞 +582 Call Clicks – More customers initiated direct phone inquiries.
📍 +683 Direction Requests – A strong indicator of in-store foot traffic.
📊 Mobile-First Engagement – 4,122 mobile interactions, proving high search volume from mobile users.
Local SEO & Competitive Positioning
🏆 Dominating Search Results: Vinyl Craft ranked in positions 1-5 for 800+ high-value service and location keyword variations.
🔝 #1 for “Wholesale Vinyl Fencing” – Achieved and maintained the top position against competitors like Wholesale Vinyl Fencing and Vinyl Fence Supply Store.
Final Impact
By enhancing search visibility, refining B2B lead generation, and optimizing content for both homeowners and contractors, Vinyl Craft:
✅ Increased local search rankings for high-intent service terms
✅ Expanded wholesale partnerships through targeted B2B outreach
✅ Improved conversion rates with website enhancements & lead segmentation
✅ Established long-term SEO and brand authority in the vinyl fencing industry