SEO for Restaurants
A central part of our restaurant SEO program is adding the business information (name, address, phone number, email address, website URL, hours of operation, menu, ordering options, etc.) to all of the top online company directories and data aggregator services. For restaurants, we also submit the details to top food-specific directory sites. We confirm that all of the information is complete and accurate so that there is no confusion whatsoever for prospective patrons. As restaurant information can, and often does, change over time, we are always at the ready to make all necessary adjustments across the board. Besides providing important information for diners, these business directory listings also factor quite heavily into search engine rankings. In our experience, having one’s restaurant show up prominently in the Local Map Pack on the search engine results pages (SERPs) can definitely help bring in new customers.
Business directory listings also provide a valuable way to strengthen a restaurant’s backlink profile. Simply put, backlinks are links to pages on one’s website that come from a third party website. Google, Bing, Yahoo, and all of the other search engines consistently evaluate the quantity and quality of a website’s backlinks. They do so in large part because backlinks are meant to convey that the website being linked to is highly useful and trustworthy. Acquiring backlinks over time can therefore play a significant role in boosting keyword rankings. The Fivespot team is also able to produce quality backlinks via optimized YouTube video creation, press releases, and more.