Paid Advertising & Media Buying
We help craft and manage a paid advertising & media buying strategy that is focused on minimal spend, maximum output.
The most effective advertising approach in the digital world. Target by keyword query, or via behavioral targeting on social media networks like Facebook, Instagram, and LinkedIn.
Serve ads to those who have engaged with your company or website previously, or who match your true customer demographic with data.
We deliver your message through YouTube, Hulu, Umi, Vine, National broadcast sites and Local broadcast sites to deliver compelling messaging to an audience ready for your product or service.
Our partnerships with thousands of streaming audio “influencers.” These are the taste-makers-the people who can bring life to your product or service.
By partnering with our network of popular radio hosts and influencers, your brand can enjoy the credibility that our personalities bring every day.
From traditional billboards to creative in-city placements to the newer video displays, we can help get your message to the masses.
One of Fivespot’s main goals is to get your business the best possible search visibility for all relevant, high-value keywords so that you don’t lose out to the competition around you. While SEO is at the core of what we do and has proven to be highly effective for long-term and sustainable success, the results can take some time to build. That is why when appropriate we supplement our SEO work with Pay-Per-Click (PPC) Marketing. PPC can provide a quick boost to search visibility and help drive website traffic and sales as the local and organic SEO efforts continue to grow.
Fivespot has been incredibly successful with PPC because we have the in-depth experience, refined skills and attention to detail required. We always put in the time and effort needed to get a clear understanding of your target audience as well as your business’ specific needs and goals. The PPC campaigns we do are carefully attuned to your business to drive positive results fast.
Our team understands that the PPC landscape is continually changing and that ad campaigns demand consistent data-based refinement for continued effectiveness. Unlike some other agencies that do the initial ad setup and then “let it ride” without making necessary adjustments, Fivespot is a Google Certified Partner that is constantly fine tuning to deliver the results you expect. Please know that all of our work is done in-house by the Fivespot team, and is not contracted out to anyone else.
Fivespot is here to meet your PPC needs, whether you are brand new to it or are looking to course correct existing campaigns. We always hit the ground running, creating new ad accounts when necessary or evaluating accounts already established. Having run successful campaigns for many clients over the years, we have carefully refined our processes to be as accurate and cost-effective as possible. Many individuals, and even agencies, run into trouble because they dive in too quickly with a bloated ad budget and having not done sufficient keyword or competitor analysis. Fivespot wants to make sure that you are always getting the biggest “bang for your buck”, which is why we put in all of the time and effort needed to formulate ideal strategies.
As soon as we collect the details we require for your desired ad campaign(s), our team will put together all of the necessary ad groups and individual ads. When designing the ads, our goal is to convey information that is accurate and enticing so that you get qualified leads clicking on them. Getting prospective customers or clients to click on your ads is important, but it isn’t the entire story. Fivespot also makes sure that the website page the user gets to after clicking on the ad, known as the landing page, is conversion optimized to the fullest extent possible. This means ensuring that the content of the landing page has the same focus as the ad creative itself, and that the page contains the proper form and direct calls to action.
While some agencies are content to get campaigns going and then leave them without any further thought, Fivespot does not operate that way. Rather, we are constantly analyzing the ad performance data and testing ad variations to get you the largest return on your investment. We always aim to make refinements that bring down cost-per-click (CPC) as low as possible while also increasing clickthrough. There are times where we also use website analytics, specifically website traffic, to produce effective retargeting ads which are ads shown to those that visited your site but did not make a purchase or otherwise convert to a customer. Retargeting ads on Google, Facebook, and other platforms can prove quite beneficial as they get your information back in front of the prospective customer while further incentivizing them to return to your site.
Creativity and Strategic Planning that Delivers True Results
Fivespot is a leading social media advertising agency that uses carefully customized ad campaigns across a variety of popular social media platforms to improve customer acquisition and boost sales revenue. Our time-tested strategies are meant to make more viable customers aware of your specific brand while also driving additional leads your way. Whether you are interested in having ads on Facebook, Instagram, YouTube, LinkedIn, or another platform, the team at Fivespot has you covered.
In our experience, we have found that no matter what type of business you run, there is one or more social media sites that have users you want to reach. With all of our social media marketing clients, our initial step is to get a complete understanding of your specific goals as well as the difficulties you face. Our experts will then devise a full fledged, effective strategy to best reach those in your target audience(s). As with all of the work we do, Fivespot is transparent in all steps of the process and makes sure that you are fully informed and comfortable each step of the way.
If you have spent time on Facebook, Instagram, Twitter, or any of the other social media sites, you already know that these platforms are similar in some ways and quite different in others. They cater to somewhat different audiences and offer various means of connecting with potential customers. With numerous options available, the Fivespot team will help you figure out which platforms will offer your business the best opportunity for overall success.
Facebook continues to be a true juggernaut in the social media space, and as of early 2022 gets close to 2 billion (yes, billion with a “b”) average users each day. With so many people consistently using the platform, it is not surprising that Facebook advertising remains incredibly popular even with the restrictions placed on user data access. Fivespot has run effective Facebook ads for many clients, and does a great job with pinpointing the ideal audiences. It is also worth noting that there are a number of options for ad placement on both Desktop/Laptop (Feed and Right Column) and Mobile (Feed, Audience Network, Messenger Home, Marketplace, and Instant Article). Part of our job is making sure that we have your ads showing strategically in useful spots.
As Instagram is a platform meant to grab peoples’ attention with striking imagery and brief yet engaging video clips, Fivespot’s Instagram ad campaigns prioritize clever artistry that will impress all who view them. Our ads are compelling, and will help get viable leads from Instagram to your business website where they can take the desired actionable steps. We set up ads for the main Instagram Feed as well as Instagram Stories.
When people look to watch videos online, a vast majority of them will end up on YouTube. In fact, YouTube still gets the 2nd most web traffic behind Google itself. With YouTube advertising, Fivespot can get ads in front of a substantial number of people while also utilizing extensive targeting. Our team can create enticing videos for you, or use video content that you already have available.