Search Engine Optimization
Aggressive, effective Organic and Local SEO solutions that work for any size business, and for any search objective.
In today’s competitive marketplace, it is more important than ever to get the right search traffic on your website. We offer local and organic SEO services that will help you increase sales and revenue by increasing qualified visitors from Google with our specially designed campaigns for business owners like yourself!
We believe in the power of Expertise, Authority, and Trust as the primary factors to ranking any website for any objective, whether it is to drive more customers to your storefront, or generate leads and sales off of your website.
Optimize your locations across the top directory websites and on Google MyBusiness, where customers are finding businesses like yours.
We help franchises by building a location syndication & optimization strategy, then layer on our powerful local SEO solutions to maximize each location.
Aggressive search engine optimization using combined authority linkbuilding and syndicated content marketing.
Aggressive SEO campaigns with a concentration on combining local and organic optimization.
We help small businesses reach more local customers with results-driven optimization strategies.
Are you a marketing or advertising agency looking to outsource your SEO clients to a results-driven agency? You’ve come to the right place.
As many searchers on Google are trying to find products and services near their location, Local Search Engine Optimization (Local SEO) continues to be very significant for overall search visibility. For their part, the search engines aim to link these searchers up with reputable companies close by that can provide what these individuals need. Local search caters to businesses that have actual brick-and-mortar locations, meaning that showing up in the search results can be fairly difficult if you lack such a location. Whereas businesses used to be able to use PO Boxes or even “virtual” offices to get Google Business listings, this is no longer the case. Google has gotten much stricter over time, and is quick to suspend any listing that they deem not to be for an actual business address.
In a general sense, local SEO is designed to make it easier for Google to get a clear understanding of what your business is, what product and/or services it offers, and where it serves customers. Any business with one or more locations is missing out on a great deal of opportunity if they don’t have a comprehensive local SEO strategy in place.
Fivespot’s skilled local SEO experts draw on results-driven processes to significantly increase visitors to your business website and to your brick-and-mortar location(s) as well. When appropriate, we use these refined techniques in conjunction with targeted Google and/or Facebook and Instagram ads. Doing so can enable us to produce more rapid results and boost local brand awareness as the improvements from our other SEO work come into fruition.
For local SEO, one of our main priorities, and one that we tackle early on in the process, is fully optimizing all Google Business, Apple Maps, and Bing Places for Business profiles for your business. When you search for a product or service near you, or in a particular location, the search engine results page (SERP) will often contain a “local map pack” box below the top ads and above the organic search results. Whereas organic results tend to visually blend together, the local map pack is far more attention-grabbing both on desktop/laptop and mobile device. It is therefore important, and extremely valuable, to have your business listing in one of the typically three spots found in this section.
Google and the other search engines seek to connect searchers with businesses that they deem reputable and trustworthy. One of the most significant trust factors for local search is having your core business information (name, address, and phone number) consistent across all online directories. It is this consistency that shows Google that your business is stable and legitimate rather than being a deceptive fly-by-night operation. Unfortunately, having inaccurate, inconsistent, or missing directory listings can prove quite harmful to local search visibility.
Reviews from customers on sites like Google, Yelp, and Facebook serve a very important purpose for local SEO and digital marketing in general. Where search engines are concerned, positive customer reviews function as signals that your business can be trusted and should be “recommended” through high placement in the local map pack. When looking for a product or service online, many potential customers will first look at reviews and ratings prior to making a decision. As people are far more likely to take the time to leave a review when they have complaints rather than praise, Fivespot helps businesses reach out to satisfied customers while also monitoring for negative feedback that should be addressed.
In order to get our clients as much visibility on SERPs as possible, we prioritize both local SEO and organic SEO. Having top placement in the organic search results is particularly valuable when it comes to online searches that do not produce a local map pack. Organic SEO is also critical for getting SERP visibility for searches within a geographic radius of your business. To improve map pack and organic search placement, the Fivespot team puts together optimized website pages that target specific keywords in specific locations.
While having lots of first page keyword rankings is valuable, Fivespot understands that getting a solid return on your investment is incredibly important. That is why we hope that you will choose to partner with our highly skilled team of Search Engine Optimization (SEO) professionals. We are fully committed to boosting not only your search visibility and website traffic, but your lead conversions and overall profit as well.
Since we started back in 2014, businesses in Ventura County and throughout California and beyond have relied on Fivespot to handle their various Search Engine Optimization needs. By combining our own in-depth experience with the latest advancements in the digital marketing field, we have been able to further refine our results-driven SEO strategies to make them even more effective than before for clients in a wide range of industries. It is our effectiveness and exceptional customer service that has led to many businesses deciding to work with us for years.
Each day there are more and more companies competing to attract new customers and bring in additional revenue. Any business unable to separate themselves from the competition and entice customers with a clear value proposition risks losing out and being left behind. This is why we always keep an eye on clients’ competitors to make sure that we remain a few steps ahead. As it can take some time to achieve ideal rankings for highly competitive keywords, Fivespot also focuses on viable keyword variations that can help drive robust activity as the other rankings continue to improve.
Conducting a thorough assessment of your company’s level of optimization at the very start is critical in enabling our team to pinpoint issues for correction and put together a comprehensive SEO strategy fully in tune with your needs and goals. There are a wide range of factors that Google and other search engines take into account when generating their rankings, and we consider it our duty as SEO experts to evaluate these major on page (on website), off page (off website), and technical (performance) aspects to help ensure that our work will end up being as effective as possible.
During the initial stages, we also engage in extensive industry-specific keyword research and put together a targeted keyword list in cooperation with you, the client. As we prepare to go full steam ahead, our team will also take you through a straightforward onboarding process that provides us with all of the necessary logins and information we will require to do our work.
While a lot of our SEO work is done directly on the website itself, we also perform work off-site that is equally important for a well-balanced approach. This includes optimizing online business directory listings, generating brand-based content for distribution, and exploring all other viable link-building opportunities.
Online Business Directory Submissions
If your business has one or more physical locations, local SEO is going to be very important for your overall digital marketing success. To help your business appear and get top positioning in the “Local Map Pack” that often shows when you search for a product or service in a particular area, we ensure that each location’s business information (name, address, phone number, website URL, business hours, etc.) is complete and accurate across as many online business directories as possible. These directory submissions, also known as local citations, include both general and industry-specific sites where applicable. As the Google Business Profile is considered to be the most valuable directory submission out there, we make certain that it is filled out with as much detail as is available. The importance of these local citations extends beyond information accuracy as many of the directories allow you to include a link back to your website (referred to as a backlink).
Press Releases & Other Content Marketing
Having high quality content both on your website and on other online sources is something that Google and other search engines consider to be extremely important. In our experience, we have found that generating press releases with website links that are distributed to relevant news platforms is a very beneficial part of off-page content marketing. Our team is always looking to create additional content that can be strategically used in places other than your business website.
Building Quality Inbound Links that Make An Impact
As mentioned above, backlinks are a critical part of SEO. For each client, we look to see what backlink opportunities are available and then proceed with acquiring links from these valued sources.
There are a lot of components of a business website itself that play a significant part in SEO. When you’re viewing a search results page, the three elements that you will typically see for each individual result are the page title, meta description, and page URL. Our team ensures that each page on your website has unique and keyword-optimized titles and meta descriptions that clearly convey to Google and the searcher what the content of the associated page is about. We also make sure that the page URLs are structured properly and in a way that makes sense given the overall content breakdown of the site. Each specialist on our team always follows best practices for maximum positive effect.
Our on-page SEO work also involves checking that each webpage has fully optimized headers, paragraph text with linking, and images based on the particular keyword or keywords targeted for that page. On top of optimizing any pages already existing on the site, we also generate a lot of new, thoroughly-optimized pages (which we simply term “SEO pages”) that greatly assist us in boosting rankings for particular product/service/business type keywords in specific geographic locations (states, counties, cities, neighborhoods, etc.). Fivespot consistently generates high quality, appealing content that will help website visitors become clients or customers.
Strong search visibility ultimately will not do you or your business much good if those prospective customers that land on your website from the search results pages end up having trouble using your site and quickly leave in frustration. Additionally, as it is the mission of search engines to provide searchers with results that are relevant and will provide positive user experiences, aspects like mobile responsiveness and page speed are important to optimize.
Responsiveness & Mobile Friendliness
Part of our job is confirming that the content on your website looks proper and functions correctly regardless of what kind of device is being used. Whereas some prefer to view content on desktop or laptop computers, others gravitate towards phones or tablets. While we make sure that all device types are accounted for, we pay particular attention to mobile phone responsiveness as most searches are now done using all kinds of smartphones. As there are multiple web browsers commonly used, we also make certain that your website works as it should across Google Chrome, Mozilla Firefox, Microsoft Edge, Safari, and others.
With peoples’ seemingly shrinking attention spans and expectations of accessing information quickly, website loading speed is more important than ever before. As mentioned above, site users are not going to wait around long for the content to fully load. In fact, if you can’t give them what they want in a short period of time, they’re apt to leave the site and check out a viable alternative or competitor. Fast loading contributes to a positive user experience, meaning that Google takes page speed into account when producing their rankings. Fivespot analyzes page speed at the very beginning of our SEO campaign, and then takes the necessary steps to make improvements as feasible.
Page Crawling and Indexing
In order to add new websites and website content to their search rankings pages, search engines are constantly “crawling” pages to analyze and categorize the information provided. Google and the other search engines will then add the content to their results in spots determined by their particular ranking algorithms, a process known as “indexing”. As pages that fail to be indexed will not show in the search results, Fivespot uses Google Search Console and other valuable tools to make sure that the pages on your website are being crawled and indexed appropriately. We will also fully address any prevalent sitewide issues that may be hindering this crawling and indexing process.
When speaking with clients that have worked with other SEO agencies in the past, we hear a lot about poor communication, lack of transparency, and a sense that not much work was actually being done. At Fivespot, we firmly reject this kind of secretive “set it and forget it” approach. We work hard to earn your trust and continued business, and will maintain clear channels of communication throughout the duration of our campaign. Fivespot will also keep you fully apprised of what we’re doing, and the results generated from those efforts, through consistent and straightforward reporting. The information we provide includes up-to-date keyword rankings, local insights from Google Business, and website traffic, clicks, and impression data from Google Analytics and Search Console.